CHADWAH CREATIVE
Case study · 01 / Hospitality · Bondi

DA
ORAZIO

Bondi's neighbourhood Italian. More than two years of photography, reels and captions that keep the room full and the feed hungry.

ClientDa Orazio
LocationBondi, Sydney
ServicesContent · Social · Brand voice
01 / The brief

THE FOOD WAS
NEVER THE
PROBLEM.

Da Orazio had the pizza, the pasta and the room. The job was making sure Sydney saw it every week, in a voice that sounded like the restaurant and not like an agency.

02 / What we did
  • 01

    Photography & reels

    Seasonal shoots across the menu: pizza from the oven, pasta, seafood, dolci and the bar.

  • 02

    Social & captions

    The weekly Instagram, from Sunday lunch and takeaway to cannoli and arrosticini.

  • 03

    Brand voice

    A caption style guide built from the restaurant's own best-performing posts, so every post sounds like Da Orazio.

  • 04

    Pasticceria sub-brand

    Content and a dedicated tone of voice for @da_orazio_pasticceria: Italian terms, hook then reveal, no exclamation marks.

  • 05

    Events

    Branding and flyers for Bello Beats, the Sunday DJ series.

  • 06

    Cooking with Orazio

    A home-cooking series with Chef Orazio, putting the face behind the menu in front of the camera.

  • 07

    Festa Italia, Brisbane

    On the road with the team to cover Festa Italia in Brisbane, so the content follows Da Orazio wherever it goes.

03 / The work
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