Case study · 02 / Pasticceria · Alexandria

DA ORAZIO
PASTICCERIA

Da Orazio's pastry kitchen, with its own feed and its own voice. Cakes, pastries and panettone, shot to look as good as they taste.

ClientDa Orazio Pasticceria

LocationAlexandria, Sydney

ServicesContent · Social · Brand voice

01 / The brief

SAME FAMILY.
ITS OWN
VOICE.

The pasticceria needed to stand on its own next to the restaurant: its own look, its own tone, and content that makes people walk in for something sweet.

02 / What we did

01
Photography & reels
Pastry, cakes and seasonal bakes, plus behind-the-scenes in the pastry kitchen.
02
Social & captions
Content for @da_orazio_pasticceria.
03
Tone of voice
A dedicated caption style: Italian terms, hook then reveal, no exclamation marks.

03 / The work